Marketing
5 lessons
What you'll learn

Unit 1
Market Segmentation
5 lessons
- Segments that buy for different reasons
- Choosing a beachhead segment
- The learner acts by choosing which column to cut a coffee roaster's customer table on and tapping the customers in each group, and the material responds by lighting those rows beside each group's response to the same two promos and its order frequency.Exercise
- Ideal customer profiles for b2b
- Market segmentation reviewUnit review
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Blockchain & Web3
A working understanding of blockchain and Web3 — what these systems actually are, why they were built, and how the pieces (wallets, consensus, smart contracts, tokens, DeFi, NFTs, DAOs) fit together. The trunk gives you the orientation to follow any crypto conversation; clusters dive into cryptography, custody, consensus, smart-contract engineering, DeFi mechanics, NFTs/DAOs, and building dApps.
Natural Science
A working understanding of the natural world — what science is, how matter and energy behave, how life persists and changes, and how Earth and the cosmos fit together. The trunk gives you a single coherent throughline across physics, chemistry, biology, and earth/space science; clusters dive into experimental design, mechanics, thermodynamics, electromagnetism, modern physics, genetics, ecology, and climate.
Music Theory
A working understanding of how music is built — the twelve-note system, intervals, scales, keys, chords, harmony, rhythm, and form. The trunk gives you the complete map from a single note to a finished song; clusters dive deep into modes, the circle of fifths, chord construction, progressions, rhythm, melody, and form.
Game Theory
A working understanding of game theory — the study of how rational agents make decisions when outcomes depend on each other's choices. The trunk gives you the core solution concepts and vocabulary; clusters dive into auctions, bargaining, evolutionary games, mechanism design, and where the rational-actor model fails.
Investing & Trading
How markets, brokers, and order books actually work — and what the evidence says about trying to beat them. The trunk covers market mechanics, asset classes, leverage, and the risk math every participant needs; clusters dive into microstructure, execution, the retail arenas, sizing math, psychology, manias, and strategy evidence.
Databases
Build the universal mental model that every database is implemented against — the relational model, schemas and keys, indexes, transactions, concurrency, PostgreSQL architecture, production operations, modeling patterns, and the modern data ecosystem (NoSQL, distributed SQL, warehouses, vectors, streaming).
Frequently asked questions
What does the Marketing roadmap cover?
1 unit: Market Segmentation.
How do I start the Marketing roadmap?
Get the Mochivia app on the App Store and open this roadmap there.