Performance Marketing
Read an ad account like a pro: the funnel, impressions and CPM, CTR and CPC, conversion rate and CPA, ROAS, and the scale-or-kill decision. Every lesson puts you inside a real funnel or dashboard — find the leak, drag the spend, call the move — not just memorize acronyms.
1 pillars1 courses8 concepts
What you'll learn
Main Path
The mandatory throughline of this roadmap.
Performance Marketing & Ad Metrics(8 concepts)
- The Funnel
- Reach, Impressions, and CPM
- CTR and CPC
- Conversion Rate and CPA
- ROAS — Return on Ad Spend
- From CPA to CAC
- AOV and the Economics of a Sale
- Scale, Kill, or Optimize
Explore more roadmaps
History
A sweeping journey through human civilization from the earliest societies to the modern world. This curriculum explores the forces that shaped empires, revolutions, and cultural transformations across every inhabited continent. Students will develop the analytical skills to interpret primary sources, recognize historical patterns, and understand how the past continues to shape contemporary politics, economics, and culture.
~320h
Philosophy
A comprehensive journey through the foundations of philosophical thought and rigorous reasoning. This curriculum guides learners from basic critical thinking skills through formal logic, ethics, epistemology, metaphysics, and the great philosophical traditions, culminating in the ability to construct and evaluate complex arguments, navigate ethical dilemmas, and engage meaningfully with the deepest questions about knowledge, reality, and human existence.
~340h
Algebra & Precalculus
The foundation curriculum that prepares you for any university-level math course — calculus, linear algebra, discrete math, statistics. Builds symbolic fluency from variables and equations through functions, polynomials, exponentials, trigonometry, and the proof and set-theory groundwork that modern mathematics rests on.
Finance & Investing
A comprehensive, 7-pillar curriculum that builds mastery of finance and investing as an intellectual discipline. Starting with financial markets and instruments, progressing through financial statement analysis, corporate finance, valuation, portfolio theory, derivatives, and culminating in behavioral finance and quantitative methods. This is not personal budgeting — it is the rigorous study of how capital markets price risk, how companies create and destroy value, how professional investors construct portfolios, and how the interplay of human psychology and mathematical models shapes every financial decision.
~780h
Software Development
A practical, 4-pillar skill track that takes you from zero to shipping. You will learn to think in code, master one language deeply (Python), turn scripts into real software with tests and version control, and put your work in front of users with a deploy, a database, and modern AI-assisted workflows. Deliberately narrower than a role-track CS degree: if the question is 'can I build and ship software,' this is the answer.
~180h
Discrete Mathematics
A working understanding of discrete mathematics — the math of countable, structural objects: sets, logic, counting, graphs, integers, algorithms. The trunk gives you the toolkit; clusters dive into combinatorics, graph algorithms, number theory, logic and computation, cryptography, and information theory.
Frequently asked questions
What does the Performance Marketing roadmap cover?
1 courses broken into 8 bite-size concepts, each taught as an interactive lesson with quizzes and spaced review.
Do I need prior experience to start?
No. The roadmap starts from fundamentals and builds in prerequisite order — each concept unlocks the next, so you're never thrown into material you haven't been prepared for. If you already know the basics, a placement check skips you ahead.
Is the Performance Marketing roadmap free?
You can sign up free and start learning immediately. Mochivia's premium subscription unlocks unlimited daily lessons and the full roadmap depth.
Ready to start learning?
Sign up for free and start progressing through this roadmap with AI-powered lessons.
Get Started Free