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Business Models

6 lessons

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What you'll learn

  1. Unit 1

    Advertising

    6 lessons
    1. Users as audience advertisers as customers
    2. Engagement and endless feeds
    3. Targeting and personal data
    4. Name the customer for eight appsExercise
    5. Who pays for six new servicesChallenge
    6. Advertising reviewUnit review

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A beginner-friendly curriculum that builds deep intuition for how AI actually works — not through math or code, but through mental models that make effective use a natural consequence of understanding. Covers how language models think, why they hallucinate, the art of prompting, practical AI workflows for writing, images, and code, and the societal shifts AI is driving. Designed for anyone curious enough to want more than tips and tricks.
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Astronomy
A working mental model of the cosmos — how we actually know what we know (light, telescopes, spectra), what the solar system, stars, and galaxies are, how the universe began, and how the search for other worlds and life is going. The trunk gives you the full map; clusters dive into the naked-eye sky, observatories, the sun, the planets, black holes, cosmology, and alien worlds.
Algebra & Precalculus
The foundation curriculum that prepares you for any university-level math course — calculus, linear algebra, discrete math, statistics. Builds symbolic fluency from variables and equations through functions, polynomials, exponentials, trigonometry, and the proof and set-theory groundwork that modern mathematics rests on.
Investing & Trading
How markets, brokers, and order books actually work — and what the evidence says about trying to beat them. The trunk covers market mechanics, asset classes, leverage, and the risk math every participant needs; clusters dive into microstructure, execution, the retail arenas, sizing math, psychology, manias, and strategy evidence.
Law
Legal literacy — how law actually works. The trunk gives you the operating system: where law comes from, how courts and precedent work, contracts, torts, property, criminal vs civil, and constitutional structure. Clusters dive into reading cases, contract mechanics, IP, your rights with police, and the startup legal toolkit.
Finance & Investing
A working understanding of finance and investing — how capital markets price risk, how companies create value, how investors build portfolios, and where the math meets human psychology. The trunk gives you the throughline; clusters dive into financial statements, valuation, corporate finance, bonds, portfolio construction, derivatives, and behavioral finance.

Frequently asked questions

What does the Business Models roadmap cover?

1 unit: Advertising.

How do I start the Business Models roadmap?

Get the Mochivia app on the App Store and open this roadmap there.

Start Business Models

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