Becoming a Growth Engineer (GTM)
A comprehensive, 3-pillar curriculum that takes learners from zero to mid-level Growth Engineer (GTM). Covers the scientific foundations of experimentation and analytics, the technical craft of building growth systems across the user lifecycle, and the strategic skills to connect technical systems to revenue outcomes and cross-functional teams.
What you'll learn
Experimentation & Analytics Engineering
~195hThe scientific bedrock of growth engineering — statistics, data pipelines, event instrumentation, and experimentation platforms. These skills haven't fundamentally changed; only the tools have. The ability to measure, instrument, and run valid experiments is the foundation of all growth work.
- Instrumentation & Data Pipelines(35 concepts)
- Experimentation Platform Engineering(25 concepts)
- Statistics for Experimentation(34 concepts)
- Growth Analytics Foundations(24 concepts)
Growth Systems Engineering
~240hThe technical craft of building systems across the user lifecycle — acquisition, activation, retention, referral, and monetization. The AARRR framework is stable across every business model; the engineering patterns for each stage endure even as specific platforms change.
- Monetization Engineering(25 concepts)
- Activation & Onboarding Engineering(25 concepts)
- Acquisition Engineering(30 concepts)
- Referral & Viral Engineering(24 concepts)
- Retention & Engagement Engineering(25 concepts)
Revenue Architecture & GTM Strategy
~215hThe business and strategic layer that separates a growth hacker from a growth engineer — business models, unit economics, GTM motions (PLG vs SLG), marketing technology, lifecycle orchestration, and cross-functional leadership. These evolve slowly and form the basis for senior growth roles.
- Martech & Automation Engineering(25 concepts)
- Growth Models & Business Fundamentals(24 concepts)
- Lifecycle Orchestration & Personalization(25 concepts)
- Cross-Functional Growth Leadership(25 concepts)
- GTM Motion Architecture(25 concepts)
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