PR Manager
You run communications for a company or client: the message, the press relationships, the spokespeople, and the response when something goes wrong. You approve statements, brief executives before interviews, and decide what not to say. When the story breaks at 11pm, you are the one awake.
Updated
Typical Pay (US)*
$135kmedian*Outlook
Mid-size communications role (~79k) growing with reputation/crisis demand across orgs; narrative judgment and media relationships resist automation.
What does a PR Manager do?
You run communications for a company or client: the message, the press relationships, the spokespeople, and the response when something goes wrong. You approve statements, brief executives before interviews, and decide what not to say. When the story breaks at 11pm, you are the one awake.
A day in the life
- Approve a statement three lawyers and one executive each want changed.
- Call a reporter before the story runs and change one paragraph.
- Media-train an executive who answers the question they wish you asked.
- Kill a campaign idea because of how it reads out of context.
- Brief the CEO at 10pm on a post that is going badly.
How to become a PR Manager
- 1
Learn to write fast and clean
Press releases, statements, and executive talking points. Writing is the entry skill.
- 2
Start at an agency or as a specialist
Agency work gives volume: many clients, many pitches, many mistakes early.
- 3
Build real media relationships
Reporters take calls from people who have been useful to them before.
- 4
Get crisis experience
One handled crisis proves more than five years of announcement work.
- 5
Move in-house and take the function
Manager, then director, owning message, spokespeople, and the executive relationship.
Skills that matter
Learn the actual skills
Mochivia teaches in short, interactive lessons on iPhone, a few minutes a day.
